FOR FOUNDERS, TEAMS AND ESTABLISHED COMPANIES

Your market has already started giving its verdict.

Markets reveal the truth through behavior before companies see it. The Market Verdict gets you clear, inside, on what you believe your brand is. Then it checks that belief against what the market is actually doing.

Find your edition How it works

TWO PARTS. EACH WORKS ON ITS OWN.

First, agree on what you believe. Then let the market check your work.

1THE TOOL · INTERNAL CLARITY What do you believe your brand is, and does your team agree? Founders work through a guided workbook as customers arrive. Companies start with a fast diagnostic: the leader answers alone, then five department leaders answer blind. The gap between them is the finding. Light by design. 30 minutes for the leader, 20 for each team member. The full workbook only opens if your team disagrees.

2THE OUTSIDE READ · IIA OR BIR What is the market actually saying about you? An independent read of public market evidence, done blind. It never sees your answers. Crosscheck then holds what you believe up against what the market shows: retained, revised or rejected. Optional. The tool stands on its own. Order the outside read when you want your beliefs tested.

YOUR WORKBOOK

PART I · FORMATION · QUESTION 5 What is the most surprising thing a customer has said or done with your product so far?

A customer said she keeps a pack in the car and eats one between school pickup and swim practice. We never pictured the car.

Anomaly L2 · Observation 3rd independent source: candidate pattern

THE GAP

What you planned versus what customers actually do.

Every brand has a gap between the customer it was built for and the one who actually shows up. Pick your stage to see what it looks like.

EDITIONS

One method, matched to where you are.

PART 2 · THE OUTSIDE READ · OPTIONAL

ALIGNED No warning signs fire. You’re done with the tool. Go straight to the outside read.

ANY GAP {{ed.workbook}}

HOW THE METHOD WORKS

Four rules we hold ourselves to.

Behavior over opinion Repeat orders, unprompted referrals and full-price purchases count. Compliments and survey answers don’t decide anything.

Written to be proven wrong Every hypothesis comes with the evidence that would disprove it. If nothing could change your mind, it’s a belief.

Nothing confirmed alone Your own answers never confirm themselves. Confirmation only happens in Crosscheck, against an independent outside read.

Your team answers blind Leaders and co-founders answer on their own first. Nobody sees anyone else’s answers until all of them are in.

Read the method

ALREADY USING NPS?

Keep your NPS. We cover what it can’t see.

NPS tells you how customers feel, fast. We show what they do, why they stay, and whether your team agrees. Most companies can add us for less than a year of their NPS software.

See how they work together

NPS ANSWERSHow likely are you to recommend us?

WE ANSWERWhat role do customers actually give you?

BEST ATA real-time pulse and benchmarks

BEST ATDrift, alignment and the why

PART 2 · THE OUTSIDE READ

A second opinion that never sees your answers.

You don’t write the questions or choose who answers. The outside read looks at what’s already public: how people behave, what they buy instead, where they get stuck. Then Crosscheck holds it up against what you believe.

IIA · Idea Intelligence Assessment. For startups and ideas whose market role isn’t settled yet. Ends in Go or No Go and the experiments to run next.

BIR · Brand Intelligence Report. For operating companies. Reads the market evidence for the role you actually hold today.

What an outside read usually costs, and what ours costs

THE PREDICTION RECORD